Your Competitors Offer Leasing Finance, You Should Ask Yourself Why?
The simple answer to this question is that they are offering to their customers as a sales, marketing & deal closing tool. It cements their relationships with their customers because leasing can usually be offered the same day. The customer is then more likely to return in the future because of the financing is arranged with minimum hassles and no time consuming trips to the bank manager. This type of financing arrangement is known as a "Vendor Program"Can I Offer to my Customers?Again, the answer to this question is yes. You can benefit from establishing a relationship / partnership with an appropriate lender and start taking advantage of the sales & marketing opportunities and shortened sales cycle.
Your Company, Sales Team and Customers all benefit from a Vendor Program arrangement that can be set
It's a Market Bottom If ...
Look for these signs.
Outlook 2009
After a rocky start, stocks
will finish the year in the
black as investors anticipate
a better economy.
Fighting Corporate Myths
Every company has its own mythology about competitors, and many even base strategy on it. So when it's wrong, how do you tell senior management?
up with minimal training and effort on your part.So now, let us take a look at the benefits in a few more detailsSales Benefits adds value to your product, by including as part of your whole package you make it easier for your customer to buy therefore your sales team will find it easier to close more deals. Deal closing opportunities present themselves via price flexibility, you could discount products & claw back via or sell at full price but offer low cost finance. If you have customers who arrange their own then you already have the demand for the service, which means that some customers who require are probably going elsewhere! Fast decisions means that customers are less prone to changes of mind or finding a better deal elsewhere. If you allow others to offer facilities you will not be in control of the interest rate & sales could be lost / delayed. Finally, additional Leads can be gained by innovative pricing schemes.Customer BenefitsYou offer, a single point of contact for customers requiring for equipment.
Quick decisions means quick delivery of equipment. Leasing allows customers to upgrade and replace equipment easily with just a simple adjustment in rentals. A near guaranteed acceptance of all proposals, start up companies are the more difficult proposals but can be done. Finally there are the tax benefits of leasing, payments are 100% tax deductible, cash and existing credit lines are preserved.Company BenefitsIf you offer it presents a barrier to competitors, if it's easy for your customer to keep trading in and trading up with you, your competitors do not get a look-in and as used equipment comes back to the vendor, the second-hand market can be controlled. Vendor maintenance can be made a condition of the leasing, increasing the vendor's profits from maintenance activity.
Your company can earn commission on deals all for filling in a simple proposal form. You can choose whether to earn a commission on any deal because you set the interest rate and best of all any commission earned is 100% profit. Just think what could you do with the commission on sales, it could allow you to employ extra salesmen with the profits and generate even higher profits!If you are NOT offering vendor & your competitors are you should ask yourself why Today? Copyright © Eland Business Services Limitedwww.ebslfinance.co.uk.
Mark Dalton is the founder of Eland Business Services Limited. For more information about business in the UK please visit www.ebslfinance.co.uk
